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Adeleye’s success story began with a personal investment to create her first hair care brand called The Mane Choice.
February 12, 2025
By: Lianna Albrizio
Watch & Sea Beauty CEO Courtney Adeleye has launched the brand’s first hair care collection, a line that combines natural marine ingredients with scientific innovation.
Designed to rejuvenate all hair types and textures, The Flourishing Collection reflects Watch & Sea Beauty’s commitment to holistic well-being and is inspired by the wisdom of the ocean.
“We believe the ocean holds the secrets to true rejuvenation,” said Adeleye. “By infusing our products with natural treasures like sea kelp and seaweed extract, we unlock the transformative power of nature to provide exceptional care for your hair.”
Adeleye’s success story began with a $500 personal investment to create her first hair care brand: The Mane Choice. In six years, the brand grossed over $100 million in sales. With her unique combination of scientific expertise and business acumen, Adeleye is introducing a purpose-driven hair care to the forefront with her latest collection.
The Flourishing Collection includes 10 products, each infused with nutrient-dense seaweed and sea kelp, offering solutions for every step of hair care routines, said the company.
Watch & Sea Beauty’s The Flourishing Collection is available at watchandseabeauty.com, Target.com and select Target stores.
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